Audience Ethnography
What is it?
Learn about your audience – whomever they may be. From Financial Directors looking to bank their business to students looking for a studying loan, audience ethnography illuminates the world of the customer and helps us understand who they are and the networks they are connected to.
Who needs it?
If you are looking for thick data, or qualitative human insights about your audience, this is the product for you. By using ethnographic approaches to understand people, we can learn about what makes your consumer or buyer tick.
How do we do it?
A six-week process allows us to immerse ourselves in our customers worlds, through both immersions and in-depth or immersive interviews. Working alongside the client, we craft a research proposal that guides our inquiry, and co-create the insights that we need to truly create chemistry for brands.